Dubai Drawing on 20 years of global BrandZ insights and deep local expertise, we’ll explore what’s driving brand value in the region – and how it can power your business in today’s fast-changing world. Hear from leading industry voices, gain fresh perspectives, and leave inspired with strategies you can apply straight away.
Event dates
Riyadh: Tuesday 9 September | 9:30am – 11:30am
Dubai: Thursday 11 September | 9:00am – 11:30am
Panel highlights
Riyadh: Trust in transition – earning brand loyalty in a tech-accelerated world
Discover how brands can foster credibility and transparency amid rapid digital transformation. Industry leaders will share success stories and strategies driving the region’s most valuable brands.
Dubai: Communication in the age of AI and authenticity
Explore how to build strong consumer-brand relationships through consistent messaging, cutting through digital noise, and using technology to enhance – not replace – human connection.
Speakers & Panelists
Riyadh
AlShereef Abdullah Hamideddin,
Executive Director, Marketing & Customer Experience, Bupa Arabia
Yousef Khory,
Branding Principal Consultant, stc group
Amol Ghate,
CEO, Middle East, North Africa & Pakistan, Kantar
Aruna Rajaram,
Executive Director, Middle East, Kantar
Martin Guerrieria,
Global Head of Kantar BrandZ, Kantar
Dubai: Speakers & Panelists
Adeel Allahwala,
Marketing Director, Pepsi Lipton International AMESA
Emma Campbell,
Senior Marketing Director, Department of Culture and Tourism, Abu
Ghida Amhaz,
Senior Brand Manager, Arla Foods
Amol Ghate,
CEO, Middle East, North Africa & Pakistan, Kantar
Aruna Rajaram,
Executive Director, Middle East, Kantar
Martin Guerrieria,
Global Head of Kantar BrandZ, Kantar
And our MC, Tanveer Majeed Khan, Marketing Director, BIC Global Export Markets
About Kantar BrandZ
Kantar BrandZ is the global currency when assessing brand value, quantifying the contribution of brands to business’ financial performance.
The 2025 Kantar BrandZ Most Valuable Emirati and Saudi Brands is based on interviews with over 57,000 consumers, on 698 brands in 43 categories. Discover more about Kantar BrandZ here.