Kantar Media Reactions 2025: Your guide to the media landscape
Campaigns are seven times more impactful among a receptive audience. Discover the best media environments for your ads and the top-ranking media channels and brands in 2025
Make smarter decisions today
Media Reactions is the only ad equity ranking that allows you to understand consumer’s and marketer’s perceptions so you can make the right decisions for your brand.
Download the free guide now and start optimising your media strategy or planning for 2026.
Understanding the media landscape is a fundamental part of a brand’s journey to maximise growth.
21,000
Consumers from 30 markets
405
media brands representing
90
% of global media spend
1,000
senior marketers opinions globally
Partner with us to unlock the full potential of your media strategies and shape the future of advertising together.
Watch the webinar to learn about the 2025 global results. Find out:
- the ranking of consumers’ most preferred media channels and brands
- how consumers and marketers perceive advertising platforms
- how perceptions of media channels and brands have changed
- and much more…
Watch on-demand- how consumers and marketers perceive advertising platforms
- how perceptions of media channels and brands have changed
- and much more…
Looking for more media insights? You can buy the global and local data and reports
Understand what consumers want so you can get your ad context right and make the most of your media investment.
Discover the strengths of your platform to make the strongest connections to your advertiser partners.
Detailed reports and data packages are available and provide the full list of global and/or market-level rankings of media channels and brands. They include commentary on the key advertising insights and their implications.
