Kantar, the Marketing Achievement Awards (MAA) and the Marketing Association of South Africa (MASA) present the 2026 Digital Thought-Leadership Webinar Series for South African marketers, shaped by three powerful forces: technology, culture and commercial accountability.

This three-part series brings the season theme, , Culture & Commerce, to life through three insight led sessions designed to help marketers navigate change, make smarter decisions, and demonstrate marketing’s value to the business:

This three-part series brings the season theme, <Code/>, Culture & Commerce, to life through three insight led sessions designed to help marketers navigate change, make smarter decisions, and demonstrate marketing’s value to the business:

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The technology, data and platforms reshaping how marketing decisions are made – and how they can amplify, not replace, strategic thinking.

Culture

The human insights, creativity and contextual understanding that keep brands meaningful and relevant in a rapidly shifting world.

Commerce

The commercial outcomes that prove marketing’s value – growth, pricing power, trust and long term business contribution.

2026 Webinar Programme 

Webinar #1 | Code & Culture | 5 May, 10am

Gen Alpha: The signals shaping the future of brands

Early cultural signals from Gen Alpha offer a preview of how participation, identity and brand relationships are evolving, and how marketers can prepare with strategic discipline, not trend chasing.

Webinar #2 | Winning now, winning next | 2 June, 10am

The Innovation Playbook: Winning now, winning next

A practical framework for prioritising different types of innovation – helping organisations balance short term performance with longer term growth and resilience.

Webinar #3 | Sustainability | 1 July, 10am

From pressure to progress: Turning sustainability insight into real world action

Drawing on fresh consumer insight, this session explores how brands can respond to sustainability pressure by unlocking possibility – and turning it into meaningful progress for people and business.

CPD points will be awarded for each session. ⭐⭐⭐⭐⭐ CPD points will be awarded for each session. ⭐⭐⭐⭐⭐