Kantar, the world’s leading marketing data and analytics company has appointed Patrik Gamryd as Managing Director of Kantar Sweden, effective 3 February.
Patrik joins from a dual role as CEO of Dentsu Switzerland and Dentsu’s customer experience management agency Merkle DACH. Patrik led the merger of Isobar Switzerland and Namics AG to create Merkle DACH, launching the brand in six countries and overseeing its growth to a team of over 1,800 digital transformation experts. He has deep experience of scaling up and transforming local, regional and international companies, having also worked on the restructuring of InkClub as CEO and leading the creation of the Dentsu Aegis Network Sweden.
Based out of Stockholm, Kantar helps Swedish and international organisations strengthen their connections with consumers and shape the future of their brands. Globally the company works with 96 of the world’s 100 biggest advertisers, with current clients in Sweden including Scandic, Vattenfall and the main European automotive groups.
Gonzalo Fuentes, CEO of Kantar’s Insights division in EMEA, said: “Patrik’s values perfectly align with our growth ambitions and strategic priority – to shape our clients’ brands with the incredible expertise of our teams, our IP and our solutions. His considerable leadership experience is a real asset to our Swedish team. He joins at an exciting time for Kantar as we give marketers and advertisers a more meaningful understanding of how brands drive real growth and value to their organisations.”
Speaking about his appointment, Patrik Gamryd said: “It’s a great moment to join Kantar – it’s inspiring to work with some of the brightest minds in the industry and contribute to the continued success of our clients. I’m looking forward to working with new colleagues in Sweden and around the world so we can power Kantar’s ambitious growth and innovation journey.”