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CrossMedia evaluates multichannel marketing campaigns by isolating the impact of each channel on brand success, and measures how channels interact and work together. It establishes media exposure and identifies which channels build key brand associations, so you can optimise your media spend and learn for the future.
Comparison with industry-leading global and regional norms from over 2,000 campaigns puts your results into context and gives you a competitive edge.
Measure campaign performance in terms of exposure, effectiveness, efficiency, synergy effects and brand impact of each channel.
Our advanced simulator helps with media mix optimisation against brand objectives by testing different scenarios.
A validated approach of multichannel campaign management, it accurately assesses campaign and channel effects on your brand to inform media decisions.