Brand Tracking and Guidance Systems
Get the insights you need, when you need them, so you can make better faster decisions to grow your brand.

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Overview

Brand guidance systems provide quick and easy access to the insights you need, with continuous brand and campaign measurement. Understand where your brand is now, and get alerts for early indicators of where your brand is heading. Deep-dive modules help you respond quickly, optimise activities and stay on track.

Key features

Intelligent insight

We analyse thousands of data-points from multiple sources to uncover trends and future-focused insights.

A system to guide your brand

Our intelligence platform provides quick, easy and secure access to timely insights to share through your organisation.

Global brand experts

Brand experts identify the data and measures that matter for your business, building an agile system to guide your brand.

More information

Transform the way you make decisions with our brand guidance systems. Our brand experts integrate survey, social, sales, media data and more, in a programme designed to help you correct issues, optimise your brand and campaigns, and improve future performance.

Bringing your data together with insights from across Kantar in one place, we show you were your brand is now and where it is heading. When the unexpected happens, we trigger modules (a further short deep-dive survey) to help you respond quickly to challenges and opportunities.

  • Check your brand is performing against strategy and correct issues quickly
  • Keep a close eye on competitors and respond immediately to threats
  • Understand which campaigns best support your brand, and optimise media investment while campaigns are still live
  • Understand how your market and brand are evolving and what the future holds


Our intelligence platform provides fast, easy and secure access to the insights you need for your brand, when you need them. It intelligently analyses data and highlights critical information. Get alerts for an early indication of where your brand is heading, so you can react quickly to opportunities and threats. All in an easy-to-use and action-focused dashboard.

  • All your Kantar insights together in one place: social, sales, media and more
  • Continuous brand and campaign measurement, so you know where your brand is right now and if you are on track for future success
  • Advanced analytics and artificial intelligence interrogate thousands of data-points to uncover trends and provide critical forward-looking insights with real-time analysis to help you correct issues, optimise your marketing and improve future performance
  • Advanced simulation tools help you explore the likely impact of different scenarios


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