Brand Valuation

Understand the value of brands, and the ROI of brand investments, to support commercial decision-making and aid growth.

01

See what makes brands more valuable

BrandZ is the world’s most detailed consumer brand equity database that is uniquely linked to financial outcomes.

02

Learn from our extensively validated framework, trusted by the world’s top brands, to increase market share and margins.

03

We provide connected ROI data to marketing, insights, finance, and strategy professionals.

04

Validate brand architecture scenarios and optimise your portfolio, with our strategic frameworks and financial modelling.

Featured solutions

Access insights from the largest global brand equity study: 4.3 million consumers, 21,000 brands across 54 markets.

We provide ROI data to marketing, insights, finance, and strategy professionals, to support commercial decision-making.