Toys Panel

Gain valuable insight into the toys sector by exploring the different profiles of toy shoppers, how they are spending, and the impact of their buying patterns.

Want to learn more?

Get in touch

Overview

Explore and understand how shoppers buy toys, and who to target first, with insights from Worldpanel Plus. With real-time purchase, behavioural and attitudinal data powered by consumer panellists, we can help you understand who the toy consumer is, what their motivations are, which toy retailers they are switching to and from, and much more.

Our data covers the following:

Channels and stores
Industries and categories
Competitors
Shopper profiles
White spaces

Key features

Scale and depth

Make smart decisions relating to the toys category, with insights from over 105,000 real shoppers and their actual purchases, in-store and online.

Extensive coverage

Evaluate current strategies and identify new opportunities on any type of store, for all toy categories, by exploring all types of retailer.

Granular insight

Understand shopper motivations and barriers to purchase with surveys triggered by behaviour. Explore who is buying toys, where, and why.