Brand and Marketing Strategy for Life Sciences

Get the continuous information and expertise you need to optimise performance throughout the entire product lifecycle.
Pharma brand strategy

Get rich insights with our innovative approaches

Our unique, patient-centric methodologies let us tap the voice of the patient for stronger evidence, at every stage.

Dig deeper with proprietary and secondary data

Our data assets can be layered with our interdisciplinary approach to answer qualitative and quantitative questions.

Get smarter answers via expert, multi-discipline teams

Our dedicated teams include medical doctors, PhDs, epidemiologists, oncology experts, bio-informaticians and data analysts.

Commercial Insight is the foundation of our expertise, with capabilities that span the product lifecycle from early development to post-launch activities. Kantar's Brand Plus™ Framework brings together unparalleled analytics and expert consultancy to take the long view. We look both forward and backward – identifying opportunities at every point along the journey to optimise brand experience, access and execution.

Featured solutions
Our Brand Plus™ Framework gives life science brands the expertise to optimise performance through the entire lifecycle.
Identify the levers that allow life sciences brands to reach their potential value. A Brand Plus™ Analytics solution.
Medically relevant guidance for communications planning, message development and testing. A Brand Plus™ Analytics Solution.