Physician Insights
Qualitative insight to understand physician motivations and behaviours.

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Overview

The decisions physicians make are influenced by social, cultural and environmental factors. We provide the insight needed to understand physicians' worldviews and explain their behaviours, as well as the guidance to activate these findings into a meaningful marketing strategy.

Key features

Benefit from the collective expertise of Kantar

You are supported by agile teams with extensive knowledge of ethnography, behaviour change, cultural immersion and more.

Comprehensive frameworks, vivid insights

We evaluate behaviour using multiple methods to connect what people say with what they do and how they feel.

Behavioural science is integral to our research

We evaluate multiple factors influencing behaviour to identify levers for change.

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Use peer-to-peer feedback and secondary research to find physicians with global, national, regional and local influence.