Helping a finance brand build better ads with insights tailored to their aims
How Banco Galicia managed to communicate a new product in its brand ecosystem in an impactful and efficient way
“By working with Kantar, we got learnings that gave us the possibility of making the flight efficient and taking decisions based on data and analyses. The results of the different studies gave us insights and quality information that determined our next communication efforts.
The team has an approach, view, follow-up, and accompaniment, which is very professional, contributing a very important added value. Today is impossible not to have these processes to make strategic decisions.”
To pre-test the launch creative of a new a retailer collection payment system, the team decided to use the LINK+ solution. They conducted a study incorporating the core modules of LINK+, but also utilised other modules mapped to the clients' specific objectives including, branding diagnosis, brand predisposition, engagement and persuasion.
Thus, they were able to understand what was most valued by the respondents creative-wise and the reach in terms of rational response. The team received the learning that the target more than ever expected impactful, innovative and different ads, especially in a category where the communication is so dynamic.
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