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Coca-Cola remains the world’s most chosen brand, while Dettol, Vim and Lifebuoy were the fastest growing as shoppers protected themselves against the pandemic.
Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster.
Discover the world’s most chosen FMCG brands, in our latest ranking.
Our Pan-African study explores the evolution of lifestyles, consumer behaviours and next trajectories, to help your brands win.
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