Webinar series: COVID-19 impact on Indonesian attitudes and behaviours

Learn what changes brands and marketers need to make to account for changing consumer behaviour in Indonesia.
indonesian webinar COVID-19 ramadan

It is a highly uncertain time for both consumers and brands as the COVID-19 outbreak has already forced significant behavioural changes. When was the last time 75% of Indonesians spent most of their time at home? What would these unprecedent changes lead to? How will behaviours change over the next few months? What would be the underlying anxieties and attitudinal changes?

Webinar 3: Reimagining the Future: Understanding life and trends in Indonesia

We have learned from Kantar’s COVID-19 Barometer that consumers are looking for expressions of authenticity and empathy across the globe – whether it is from their brands or leaders. Genuine understanding requires a deep immersion into what it means to be human in times like these. We take a look at future hopes, desires, and intentions; so that intuitive conversations may be had with consumers and clients, from a place of empathic knowing.

In these times of crisis, much has been researched and written about changing habits and the anxieties of health and economic uncertainty. We would like to peel back these layers to uncover the hidden tensions and challenges of everyday life, including:

  • What are the needs and realities of individuals as we begin navigating the complexities of a post COVID-19 world?
  • What sorts of behaviours are likely to continue into the future?
  • Are there any similarities or differences among cultures as they do this? (cross-cultural understanding)

Watch our latest webinar on life post COVID-19, Reimagining the Future: Understanding life and trends in Indonesia, focuses on understanding humans from 6 specific lenses: Relationships, Health, Money, Leadership, Entertainment, and Work.

Download the presentation here.

Submit your question here and our team will get back to you.

Webinar 2: What is different in Ramadan 2020?

Muslims are facing a different Ramadan in 2020 by the shadow of COVID-19 outbreak. Restrictions on social interactions and the need to stay at home mean that Indonesian Muslims need to find new & unique ways to observe and celebrate the holy month.

Ramadan is a very important month for a majority of Indonesians and it is also a good indicator of likely future impact of current changes. Our webinar revealed the changes and assess which change are temporary due to COVID-19 and which are likely to persist in the future.

Watch the webinar here, on how COVID-19 impacts the way Indonesian Muslims experience the holy month and celebrate Eid.

Download the presentation here.

Submit your question here and our team will get back to you.

Webinar 1: How should Indonesian brands react?

Join our experts: Nadya Ardianti, Adisti Bramanti, Plaban Mohanty, Karthik Narayan, and Adji Saputro, as they share COVID-19 impact to Indonesia market and how brands should react:

  • Learning from China (as the first market affected by COVID-19 and come out of it), and what similarity and difference we can expect in Indonesia.
  • How are Indonesians feeling? What differentiates them from other neighbouring countries?
  • How are we shopping now and how is it likely to change?
  • How brands should react.
  • What signals about brands should we be monitoring even closely now?
  • What tone & manner would be appropriate for your advertising now?
  • What types of innovation should brands be looking at?
  • Should I cut media spend? and more.

Watch the webinar here.

Download the presentation here.

Submit your question here and our team will get back to you.