Webinar: The impact of COVID-19 on French consumers and brands

This webinar will allow you to understand the crucial issues affecting France: the sociological, consumer, marketing and media impacts of coronavirus.
25 March 2020
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Gaëlle Le Floch
Le Floch

Strategic Insight Director, France

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Join this webinar for the exclusive results of our global COVID-19 Barometer, and the impact of these findings for brands in France.

Do not miss the insights, advice and views of our leading experts.

Teachings from China

How did the most powerful brands react in China? What advice can they give us, a few weeks ahead of France?

Sociological and political context in France

How do individuals-citizens react? How do the French welcome public and political actions?

Consumers and adaptation logic

How do consumption and shopping behaviours adjust? What was the impact on French spending? How do consumers react to your categories? How do we distinguish short-term adaptation from the sustainable trend?

Brand strategies

How do brands adapt their communication strategies, media investments, content, social conversations?


Our hope is that, through this barometer associated with Kantar's continuous data (media, panels, social media, etc.), to help brands manage the short-term effects but also, and above all, long-term changes (including digital habits) that occur as a result of this planetary pandemic.

The webinar will be mostly in French, but some interviews will be in English.

Don’t hesitate to register by clicking here.

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COVID-19 Barometer

The leading syndicated study on how COVID-19 is influencing consumer behaviour, attitudes and expectations, covering over 30 markets.
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