Podcast: Can a business be truly customer-centric?

Craig Donaldson, CEO of Metro Bank, explains why creating fans is the most important element of their business.
01 November 2019
customer centric holding hands heart
Bart Michels
Bart
Michels

Country Lead, UK

Metro Bank is a UK bank that aims to put customers and colleagues at the heart of everything they do. Their CEO Craig Donaldson tells us how they achieve customer-centricity in an omnichannel world, what the barriers are to creating enthusiastic, loyal fans… and why it makes commercial sense to do so.

Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Bart Michels, Kantar UK Country Lead.

Listen on iTunes

Listen on Spotify

Do remember to subscribe, and leave a rating & review!