Content marketing is an important part of brand marketing and has become a global market trend. Among it, on-site content benefits search ranking, provides shopper knowledge and builds brand trust. It should also be valued by brand owners.
This whitepaper will show you the challenges and opportunities to ecommerce site content management, optimizing content from the six major trends:
- Graphic Content
- Live Streaming
- Short Video
- On-site
- Comments
- Voice
- AR/VR