Helsinki: 25 August 2025: Kantar, the world’s leading marketing data and analytics company has appointed Christoffer Hultin as managing director of Kantar Finland, effective today.
Christoffer has a rich history in the Finnish advertising and tech sectors. He spent over five years at GroupM Finland (now WPP Media Finland), including as CEO, where he transformed it into the country’s third largest media agency with a turnover of €100 million. He was previously managing director of OMD Finland and spent four years at Nokia in both regional and global roles, including director of global marketing strategy and planning. Most recently he served as country lead at Acceleration Nordic.
Kantar works with 96 of the world’s 100 biggest advertisers, helping organisations strengthen their connections with consumers and shape the future of their brands. Based in Helsinki, the Finland team currently works with international brands and home-grown clients.
Gonzalo Fuentes, CEO of Kantar’s Insights division in EMEA, said: “Christoffer joins at an exciting time to be working with Finnish businesses, which have a significant opportunity to expand their brands and their presence internationally. His deep expertise across advertising and technology is a great asset to Kantar as we help brands to maximise the value of their data, accelerate the marketing cycle and reimagine what’s possible in the world of AI.”
Speaking about his appointment, Christoffer Hultin said: “AI is revolutionising marketing at an unprecedented pace. In this context, the best advice for brands is going to come from an organisation that has an up-to-the-minute read of how consumers think and feel, and is itself using AI to stay ahead of the curve. Kantar does this brilliantly, in Finland and across the world, and it’s why I’m excited to help our clients grow their brands and businesses.”
Christoffer has a rich history in the Finnish advertising and tech sectors. He spent over five years at GroupM Finland (now WPP Media Finland), including as CEO, where he transformed it into the country’s third largest media agency with a turnover of €100 million. He was previously managing director of OMD Finland and spent four years at Nokia in both regional and global roles, including director of global marketing strategy and planning. Most recently he served as country lead at Acceleration Nordic.
Kantar works with 96 of the world’s 100 biggest advertisers, helping organisations strengthen their connections with consumers and shape the future of their brands. Based in Helsinki, the Finland team currently works with international brands and home-grown clients.
Gonzalo Fuentes, CEO of Kantar’s Insights division in EMEA, said: “Christoffer joins at an exciting time to be working with Finnish businesses, which have a significant opportunity to expand their brands and their presence internationally. His deep expertise across advertising and technology is a great asset to Kantar as we help brands to maximise the value of their data, accelerate the marketing cycle and reimagine what’s possible in the world of AI.”
Speaking about his appointment, Christoffer Hultin said: “AI is revolutionising marketing at an unprecedented pace. In this context, the best advice for brands is going to come from an organisation that has an up-to-the-minute read of how consumers think and feel, and is itself using AI to stay ahead of the curve. Kantar does this brilliantly, in Finland and across the world, and it’s why I’m excited to help our clients grow their brands and businesses.”