About Kantar
Who we are
Kantar is the world’s leading AI-native marketing data and analytics business and an indispensable brand partner to the world’s top companies. We combine the most meaningful attitudinal and behavioural data with deep expertise and advanced analytics to uncover how people think and act. We help clients understand what has happened and why, and how to shape the marketing strategies that shape their future.
We don't just help clients understand what's happened, we tell them why and how they can shape the future
20k
People
90
Markets
100m
Respondents
2bn
Data profiles
What we do
We combine the most meaningful attitudinal and behavioural data with deep expertise and technology platforms to track how people think and act. We help clients develop the marketing strategies that shape their future and deliver sustainable growth.
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We believe that everyone is unique, and will only be truly successful when they can bring their whole selves to work.