Our 2025 Kantar DIVA report looks at challenges faced by LGBTQIA+ women and non-binary people in the UK, US, India and South Africa.

It’s an important demographic often underrepresented in the workplace, in society and the media. Even more so as parents. That’s why our Pride Employee Resource Group (ERG) has taken a deep dive into the lived experience of rainbow families and parenthood in a changing world. We’ve also packed the report with expert insights on the power of inclusivity for the brands we buy from and the workplaces where we spend most of our time, as well as an actionable guide on digital safety from our Parents & Carers ERG so download, dig in and digest.

Download the 2025 report



Download the 2024 report