Hello Africa! Tell me how you’re doing?
Africa Life report
Hot off the press, the latest edition of Africa Life is set to connect you with consumers to better understand growth prospects in Africa. Home to 1.3 billion people, with its population set to double in less than 3 decades, the continent will represent a quarter of humanity. We have a word for this: O-p-p-o-r-t-u-n-i-t-y.
Change is happening everywhere on the continent, driven by Africa’s youth. New transformational forces are reshaping lifestyles, life choices, and values. We speak to over 3,500 consumers to understand how their lives are changing, and the role of tech in redefining how they live, consume and do business. Connection, creativity, culture and creation are (re)shaping lifestyles on the continent into 2022 and beyond.
The Africa Life study provides insight-led answers to brand marketers and strategists to win more in an ever-evolving region.
Consumer confidence
Lifestyles
What is Africa made of?
How is it shaping and (re)defining lifestyles and consumption choices?
Health & Wellness
Technology
Ecommerce
Top Trends
Uncover 16 trends that create opportunities for brands in Africa
Understand what dynamics define consumers’ choices and get to grips with the core trends that are shaping consumption, lifestyles, life choices and more.
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