At Kantar, we believe better evidence leads to better decisions, and better lives. Building on over 75 years of global expertise and 50+ years of trusted presence in India, we are proud to introduce our Public & Developmental Sector practice.
Our mission is simple yet powerful: to bring the voices of people, especially those too often left behind- into the heart of policymaking. With 17+ field offices across India, 3,500 trained interviewers and over 5.6 million interviews conducted annually, we combine the strength of Kantar’s global network with deep local reach. From bustling metros to remote villages, we ensure insights are both credible and meaningful.
What we do best:
1. Policy & Developmental Research: Evidence that shapes smarter policies in poverty reduction, education, healthcare, and livelihoods.
2. Impact Evaluation: Measuring what works, what doesn’t, and why.
3. Advanced Analytics: AI/ML-powered models, GIS mapping, and real-time dashboards.
4. Inclusive Voices: Reaching women entrepreneurs, smallholder farmers, informal workers, and marginalized communities.
Where we make a difference:
Our work spans critical areas such as agriculture & rural livelihoods, health & education, governance & public services, gender & inclusion, financial inclusion, sustainability and more. With uncompromising quality, people-first project management and multidisciplinary expertise, we don’t just deliver research; we help turn evidence into actionable strategies that transform lives.
If you’d like to explore how Kantar can support your organisation in shaping more inclusive and impactful policies, please download the document & contact us:
Puneet Avasthi - puneet.avasthi@kantar.com
Sanjay Kumar Singh - sanjay.singh@kantar.com