Kantar India Qualitative & The Alternate Room present The Urban Indian Family 2025, that offers a rich, emotionally intelligent portrait of how modern Indian households are evolving. Far from being eroded, today’s families are being redefined, blurring the lines between tradition and modernity, structure and spontaneity, blood ties and chosen bonds.
This thought piece draws from Kantar’s NeedScope framework and blends qualitative storytelling with data-driven insight to decode the shifting dynamics of urban Indian homes.
For more information, please contact:
Macneil Chowdhury- macneil.chowdhury@kantar.comMeghna Nichani – meghna.nichani@kantar.com
For any PR queries, please contact:
Amanjit Singh- amanjit.singh@kantar.com