In this insightful new guide to the challenge of marketing better-for-the-people-and-planet products, Kantar’s Sustainable Transformation Practice provides the evidence you need to make the case for solutions at all price points.
Are brands failing their customers on sustainability? demonstrates how the habit of premium pricing is now holding back the category and preventing it from reaching its potential. Across five hard-hitting chapters it suggests ways in which how marketers can win the argument, drive business growth and meet consumer demands for more affordable products and services.
To future-proof their brands, brands will have to scale sustainable engagement and there are huge opportunities for businesses that get it right.
Access this free guide to unlock insights on the following topics:
• How many people are actively seeking better-for-the-people-and-planet products.
• How current premium pricing strategies are restricting growth.
• How much it actually costs to manufacturer sustainable products
• The scale of the business opportunity when sustainability is delivered as standard.
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