In the second year of the pandemic, we’re seeing Asian markets start to reopen and recover, while facing another challenge: inflation. Beauty shoppers across the region are being forced to confront the financial pressure they’re under in order to sustain their consumption of products in the category.
In these exclusive webinars, Kantar’s beauty experts from across Asia will share insights on how shoppers are living through the age of inflation, and where the most significant opportunities lie for beauty brands seeking to grow in the region.
In this webinar, we’ll take a detailed look at the current beauty landscape in Asia, including:
- A birds-eye view of the macroeconomics
- The impact of inflation by Asian markets
- Beauty consumers’ priority in categories & how it is evolving now
- How consumers react to premiumisation in beauty offers
- Key brands & products leading the trend
Additional topics for track B
- China’s top-ranking beauty brands
- The impact of COVID on China’s beauty market – in lockdown and recovery
Track A - Wednesday 21 September
Asia Beauty Trends 2022
Understanding the Behaviour of Asia’s Beauty Shoppers in the Age of Inflation
Duration: 60 minutes
- 15:00 – 16:00 South Korea
- 14:00 – 15:00 Mainland China, Malaysia, Philippines & Taiwan
- 13:00 – 14:00 Indonesia, Thailand & Vietnam
- 11:30 – 12:30 India
Track B - Tuesday 20 September
Asia Beauty Trends 2022 + China Beauty Brand Footprint
Understanding Asia’s Beauty Shoppers & In-depth Insights on the Beauty Market in Mainland China
Duration: 90 minutes
- 14:00 – 15:30 Central Europe Time (Spain & France)
- 13:00 – 14:30 UK
- 08:00 – 09:30 US East Coast Time (New York)
- 09:00 – 10:30 Brazil
Asia Beauty Report 2022
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