Access the rankings
Access the data and rankings from all the countries and sectors. Learn more about your brand’s global footprint and how is it doing compared to the most chosen brands in other sectors and markets.
Read the report
In this special tenth edition, we have analysed ten years of shopper behaviour to identify the biggest changes whilst also unearthing key consistencies to help brands secure their future in our changing world.
Make the most of Brand Footprint
Kantar’s Brand Footprint ranking reveals how consumers around the world are buying FMCG brands today, highlighting the opportunities that remain for brands to improve their position.
Online and out-of-home brand ranking
Is your brand strong online or out-of-home? These rankings are now available to help FMCG brands understand the importance of these channels.
Watch the webinar
In this webinar, we go through this year's most important findings, including:
• The Top 50 ranking of the world's most chosen FMCG brands
• 10 years of Consumer Choices
• The household ‘essential 55’ – are you on the list?
• The importance and resilience of the 10 biggest global brands
• Which brands gained the most shoppers in 2021
• Plus brand success stories from around the world
• The Top 50 ranking of the world's most chosen FMCG brands
• 10 years of Consumer Choices
• The household ‘essential 55’ – are you on the list?
• The importance and resilience of the 10 biggest global brands
• Which brands gained the most shoppers in 2021
• Plus brand success stories from around the world