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Read the report

In this edition we have examined 37,000 brands across 53 markets on five continents to uncover the secrets of brand resilience in the FMCG market.

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Access the rankings

Access the data and rankings from all the countries and sectors. Learn more about your brand’s global footprint and how is it doing compared to the most chosen brands in other sectors and markets.

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What is Brand Footprint

Kantar’s Brand Footprint ranking reveals how consumers around the world are buying FMCG brands today, highlighting the opportunities that remain for brands to improve their position.
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Watch the webinar

In this webinar, we go through this year's most important findings, including:
• The Top 50 ranking of the world's most chosen FMCG brands
•    Disrupting the market: Discounters on the rise
•    Underdogs making waves: Small brands challenging the industry giants
•    Regional influences: The impact of local nuances and consumer preferences on brand success
•    Brand rankings galore

Get in touch

Interested in learning more about Brand Footprint, or how we can help your brand be chosen more frequently? Enter your details below, and one of our experts will be in touch soon.