Brand Footprint

Every year, roughly half of the world’s FMCG brands grow, while the other half fall behind. So what separates the winners from the rest?

In the 13th edition of Brand Footprint, we’ve analysed more than 30,000 brands across 56 markets to decode the strategies behind penetration-led growth. Discover which brands are winning the 50:50 game, and how to drive growth in a market defined by shifting behaviours, economic pressure, and fierce competition.

Read the full report

Access our exclusive country-level rankings, sector insights, and global comparisons. See how your brand performs, identify market opportunities, and benchmark against the world’s most chosen brands.

Explore the data

Brand Footprint is the world’s most comprehensive ranking of FMCG brands by consumer reach — a measure of how many households choose a brand, and how often.

Published by Worldpanel by Numerator, the global leader in first-party consumer data, it’s powered by billions of brand interactions. Combining verified behavioural and attitudinal data with advanced analytics, we help the world’s leading brands decode how and why people buy to drive sustainable growth.

Learn more about the methodology

In this session, our team walks through the key findings from this year’s report, including:

• The updated global ranking of the most chosen FMCG brands
• The brands that achieved the biggest penetration gains
• How the 50:50 game plays out across markets and time
• What brand growth looks like today — and how it’s evolving

Watch on demand