We are living through a generational shift and the creation of new culture that demands everyone be welcomed and understood. Our new Brand Inclusion Index 2024 shows that globally, diversity, fairness, and inclusion are now non-negotiable for Gen Z and Millennials as well as those who are part of high-growth, underserved populations.
These diverse high-growth populations have big and growing spending power and the Brand Inclusion Index reveals how they perceive your brand’s efforts on diversity, equity and inclusion.
Covering 18 markets and based on more than 20,300 respondents from traditionally under-served groups, the study findings will enable you to rank your inclusion performance against other brands as well as guiding you on the best way to improve. Download the free booklet now to discover how inclusion grows your brand.
The Brand Inclusion Index focuses on evaluating how people perceive a brand's diversity, equity, and inclusion efforts—what consumers see, feel, and think, and how they view the brand as a result. It provides insights into brand inclusivity and identifies industry leaders in this space, serving as inspiration for advancing inclusion globally.
Explore your brand's performance across our four key dimensions: DEI strategy, Diversity, Equity, and Inclusion, measured via nine indicators. Our analysis examines the absence of negative actions, the presence of positive indicators, and the brand's level of bravery. Delve into our boost and gaps methodology to understand how your inclusion efforts resonate across specific demographic groups.
We can also help you dig deeper via tools such as Creative Testing to measure how inclusive your ads are perceived to be, identify business opportunities and help you set the scale of your ambitions when it comes to inclusion commitments.
