The BrandZ Top 100 Most Valuable Global Brands 2020 have increased their total brand value by 6 percent, adding $277 billion over the past year to reach $5 trillion in total value.

The global pandemic has impacted brands regardless of size or geography, but brands with a point of difference, through creativity and innovation have proven their resilience, and are set to find growth faster during recovery.

Amazon is the world's most valuable brand, growing 32% to US$415.9bn and accounting for a third of the BrandZ Top 100's total growth. The retail sector has grown the fastest by 21% in brand value, driven by major ecommerce players.

Technology brands continue to dominate the top of the ranking, growing overall by 10%. Over half of media and entertainment brands appeared in the top 20 risers. TikTok (no. 79, $16.9bn) was the highest new entry.

BrandZ 2020 Global Brands Report
Access extensive insights on the brand-building successes of global and local category leaders, fastest risers and newcomers, and the challenges and opportunities ahead.
Download the report
BrandZ Infographic
Infographic
View a summary of results: Top 10 brands, top risers, newcomers and leading categories. 
BrandZ Events

Launch event

Resilience and growth in 2020: lessons learned from the world’s most valuable brands.
Watch again

Take a look at the world’s most valuable brands, and watch Doreen Wang, Global Head of BrandZ at Kantar, explain how this year’s BrandZ Top 100 most valuable brands are driving meaningful connections with consumers.

You can also watch a series of our interviews with brand leaders: 

Previous reports

Amazon has leap-frogged the competition to be crowned the BrandZ Top 100 Most Valuable Global Brand for 2019, breaking Apple and Google's 12 year hold on the top spot.

Other key trends and findings from 2019 include the continued rapid growth of the luxury sector - despite the slowdown in the global economy, the impact a brand's age has on consumer perception, and the common drivers behind our newcomer brands. The 2019 edition of the BrandZ Global Top 100 launched at an event at the New York Stock Exchange to learn from and celebrate the value strong brands bring to businesses, proven by BrandZ's unique and validated Brand Valuation methodology.

Download the BrandZ Most Valuable Global Brands 2019 report

Download the BrandZ Most Valuable Global Brands 2019 infographic

BrandZ-Commercial-Offer

Supercharge brand growth

Buy customised reports and data packages from BrandZ, the world’s largest brand equity database, on Kantar Marketplace.
Find out more
Previous BrandZ Home
Next Australia