Kantar has recently released new research in partnership with Reckitt to understand how people are adapting their hygiene and health behaviours to respond the effects of climate change. Climate change is triggering a global health crisis, between 2030 and 2050 climate change is expected to cause 250,000 additional deaths per year from undernutrition, malaria, diarrhoea and hear stress alone. Water resources are also becoming increasingly scarce as over 50% of people surveyed are worried about issues related to water stress. Our research aims to identify people’s hygiene habits and identify how prioritising the most impactful behaviours can break the chain of infection.
Our research spans across 4 markets and consists of over 4000 qualitative interviews guided by a team of sustainability and behavioural experts.
See how brands have an opportunity to help people to reach their desired hygiene outcomes whilst minimising resource consumption. This kind of intervention unlocks new engagement with a challenging topic that will worsen over time without intervention.
Download the research summary