Blueprint for Brand Growth Awards 2026 at Cannes Lions

The Cannes night for senior marketers and the brands driving growth.

This year at Cannes, we're taking over Microsoft Gardens for one evening to celebrate the brands that are winning, and what other marketers can learn from them.

Opening the night: a conversation between Alvin Bowles, Kantar's Chief Client Officer, and Mark D'Arcy, who leads global creative for Copilot at Microsoft AI - the person shaping how Copilot looks, feels and shows up in the world. A candid look inside one of the most closely watched brand-building exercises happening anywhere right now.

Then you will see Kantar's Blueprint for Brand Growth Awards, including the Most Meaningfully Different Brand, Most Effective Campaign and Excellence in Creator Content - recognising brands who are setting marketing and creativity standards, grounded in the data behind why they are winners.

This coupled with drinks, food, a great DJ - Microsoft Gardens is the place to be on the Croisette that night.

Event details

Tuesday 23 June 2026
6:00–8:00pm
Microsoft Gardens, 64 Bd de la Croisette, Cannes, France

Join us for a memorable Cannes evening celebrating the brands setting the standard for growth.