Automotive brands can achieve growth by being meaningfully different to more people. Our report provides insight on how auto brands are predisposing people by looking under the bonnet of winning and disruptive brands in Southeast Asia.

The transition from fossil fuel-powered cars to electric vehicles gains momentum as governments increasingly prioritize efforts to reduce carbon emissions in alignment with the global agenda on sustainability. Amidst this shift, what brands are consumers leaning towards? How are established and emerging brands adapting their strategies to navigate this transition to succeed given these dynamics? What does it take to win in today’s marketplace?

Curated by Kantar’s brand experts with the most meaningful digital data and enabled by BrandDigital’s AI toolkit, ‘Charging Ahead’ is a journey to unravel the vibrant automotive landscape in Southeast Asia, grounded in behavioural & survey data and amplified by Kantar’s tech capabilities.