In the connected age, ideas need to work like Velcro, connecting with culture across a fragmented media landscape fuelled by creators and micro formats – because ideas that flow create more brand growth.
Using the latest data, we illustrate the executional keys to high-performing creator and social brand building.
- Uncover the importance of combining a cohesive brand platform with a long-term creative idea to ensure all marketing activities click together and enhance brand growth and impact.
- Understand the role of creators in brand building and discover why they are essential in connecting brands with new trends and audiences.
- Unlock the significance of cultural vibrancy. Brands with strong cultural vibrancy grow significantly more.