As India grapples with the second wave of the pandemic, consumer reaction and adaptations in the wake of COVID-19 continue to evolve.
Kantar’s COVID-19 Barometer India, the leading syndicated study on the topic, has mapped how people are feeling and acting around the world since the start of the pandemic. It has helped marketers understand the implications of these changes for their brand and the marketing levers they need to pull to influence consumers.
Latest findings from Kantar’s COVID-19 Barometer India show that Indians are those feeling the most concerned about the current situation in the world. The report provides an in-depth understanding around how Indians are coping with the pandemic, and explores how 2021 could play out. It also shares insights to help you better anticipate consumer needs and growth areas.
The study unpacks some key business questions that marketers are facing:
- How are people feeling?
- How are people behaving?
- What is the future outlook?
- What are the expectations from brands?