In a fast-changing retail environment, staying close to shoppers and channels is crucial. With the rise of digital commerce and new go-to-market models, we help brands and retailers manage and evolve their offer.

Winning omnichannel

People shop everywhere, and they move seamlessly between channels. Seizing new growth opportunities requires a total retail understanding including ecommerce, discounters and out-of-home.

Identifying your next shopper

Consistent growth is only possible when you attract more shoppers. We help to find them through segmenting buyers by their purchase or usage behaviour.

Increasing shopper conversion

For maximum brand and category growth, you need to optimise product assortment, manage promotions carefully, and maximise the return on your in-store merchandising investment.

Learn more

omnichannel 2024 cms

Access the 2024 webinar

“From pressure to progress: Decoding FMCG’s dynamic shift”, explores insights on economic shifts and their impact on consumer spending, the evolution of shopping habits and its implications for FMCG brands, and many more.

Access the webinar


Read the 2023 report

Soaring prices are the real drivers behind the growth of the FMCG industry. Unravel the channel changes and the impact of inflation on the FMCG industry. Read the report or access the webinar on demand.

Access the report


Read the 2022 report

By the end of 2021 we saw a slowdown in global value growth to just +2.1%, a similar growth rate we experienced pre-COVID. Read the report and access the webinar in English or in Spanish.

Access the report

How we do it

Access deep insights from consumer panels. We track 750,000 shoppers who provide us with invaluable information on their household’s shopping decisions.

  • We cover all FMCG, health and beauty, pharmacy and fashion categories in 52 countries.
  • We track every purchase, in every store, at any time, and on a continuous basis through the biggest consumer panels globally.
  • All channels and retailers covered - from modern to traditional and emerging, including ecommerce and out-of-home.
  • Highest data quality standard with cutting-edge delivery tools for accurate and granular insights.

Book a free consultation* with our experts to help you define your growth strategy.

Capture the most detailed picture of what your consumers really do: what they buy, where, when, and how often they buy, which brands they buy, at what price, and why.

*15-minute free expert consultation with one of our retail & shopper experts to discuss your requirements.