Identify the levers of brand growth to drive success in your category.
Achieving the position of “iconic brand” is not an easy feat. Learn how these brands got to be the best performing brands in their categories and markets.
Our Brand experts explain how each brand from different categories in the OTC sector (antiflu, multivitamins/tonics and painkiller) performs in their markets, using data from BrandEvaluator, Kantar’s new agile, point-in-time brand equity measurement tool.
Watch the videos and discover how you can get a robust assessment of your brand’s position and future potential in as few as four days.
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About Kantar’s MDS model
Watch the video to discover how brand equity can be tangibly measured with our validated Brand Power and Potential metrics for understanding and predicting sales.
Our Meaningfully Different Salient (MDS) framework is the only brand equity measurement approach independently validated to deliver commercial outcomes.