Our Entertainment on Demand service tracks the full digital subscription customer journey across music and video.

Our longitudinal panels provide data from monthly surveys in the US (20,000 people) and in Great Britain (12,000), and quarterly surveys in France (8,000), Spain (8,000), Germany (12,000) and Australia (10,000). With this, plus a 2,500 boost sample of new subscribers per quarter for each country, we deliver the latest insights on digital subscriptions from purchase triggers, through consideration, evaluation and intention to purchase, post-purchase usage, satisfaction/dissatisfaction, advocacy, loyalty and switching.

This offering helps the entertainment industry (service providers, cable and satellite companies, platform providers, production studios) and City analysts and investors understand the full entertainment subscription service consumer journey.

Entertainment on Demand helps you understand:
  • How different brands are performing in share and subscriber numbers
  • Sources of growth/decline for the competitive set
  • Benchmark loyalty rates
  • The impact of brand switching on overall subscriber numbers
  • Key triggers attracting consumers to you and competitor brands
  • Product level USPs you hold vs. competitors
  • Advocacy levels (Net Promoter Score – NPS) for competitive set
  • Drivers of NPS performance
  • Areas of strength/weakness during the critical sign-up process
  • Performance across multiple pre-purchase touchpoints (paid for/owned/earned)
  • Performance by Consideration > Purchase Intention > Conversion
  • Opportunity amongst non-digital streaming subscribers
  • Interaction between cable and digital subscriptions
  • Consumers at risk of churn from your (and competitor’s) subscriber base
  • Impact of digital on physical and other competing entertainment areas

The service is structured across three tiers:


the most important subscription service KPIs tracked longitudinally


a complete understanding of the category KPIs


using machine learning to accurately predict future consumer behaviour

Entertainment on Demand CITY

Why invest in Subscription Video on Demand (SVoD)?

Investors need to understand the key dynamics in SVoD, a fast-evolving category, through a single source of truth. Our new City-exclusive quarterly tracking service provides robust, independent, unbiased market information for both US and GB – with more European countries to follow.
Get our City-exclusive report

VoD: Share of New Subscribers %

Latest news
Global EoD Q3 2023 IMAGE
Prime Video growth slows; live sports ignites streaming service growth.
AU EoD Q3 2022 IMAGE
With Netflix and Disney+ poised to continue password crack down; Netflix secures top 3 most viewed and top 3 most enjoyed titles.
UK EoD Q3 2022 IMAGE
Disney+ roughly tripled its rate of acquisition in September thanks to a campaign to attract new subscribers.

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Reach out to our team to learn more about how we can help.