1-4 September 2026 | Valencia, Spain | Booth 33
This September, Kantar will be alongside the global insights community at Esomar Congress 2026, joining leaders from across research, analytics, technology and brand strategy to discuss the future of consumer understanding.
From AI-powered insights and synthetic data to brand growth and decision-making, the industry is facing new opportunities and new challenges. At the heart of that conversation is a defining question: how do organisations combine human understanding and AI to make better decisions?
Meet us at Booth 33 and learn how Kantar is combining human understanding, AI and industry-leading innovation to help brands make better decisions. We'll be sharing fresh perspectives, practical case studies and our experts’ latest thinking, exploring how organisations can turn insights into intelligence and intelligence into growth.
Check out our sessions here:
Dialogues within: a dialogical self-exploration of men becoming fathers
Sandeep Dutta and Paroo Tikoo, Kantar
2 September | 11:50-12:10 | Core Stage
An exploration of identity, life transitions and human understanding through the experience of becoming a father.
Metamorphosis in practice: culture-led insights sprints that land creatives
Yee Mei Chan, Kantar and Unilever
2 September | Time TBC | Core Stage
Discover how cultural understanding can help brands create stronger, more effective creative work and turn insight into action.
Synthetic augmentation takes centre stage: a new chapter for insights
James Brooks, Kantar and Sunando Das, Unilever
2 September | 15:00-15:15 | Impact Stage
Learn how synthetic sample boosting can improve statistical precision, overcome small-sample limitations and help insights teams make faster, more confident decisions.
Creative consequences: why the world's strongest brands create the world's best advertising
Vera Sidlova, Kantar and Felipe Thomaz, Saïd Business School
3 September | 10:05-10:25 | Core Stage
New analysis combining LINK+ and BrandZ demonstrates how creative quality predicts future brand equity, pricing power and sustainable brand growth.
Bridging the gap: why operating models, not technology, will determine the success of Human + AI organisations
Kimberley Burbridge, Kantar and Marie Van Blaricum, Google
3 September | 10:15-10:35 | Impact Stage
New global research reveals why operating models, workflows and decision architecture will determine whether organisations succeed in a Human + AI future.
Award-shortlisted work
We’re so proud that several Kantar projects have been recognised at the Esomar Awards, showcasing innovation in AI, brand intelligence and consumer understanding.
From panels to agents
Shortlisted for Excellence in AI and Automation in Market Research
Developed with Google, this multi-agent system benchmarks brand performance across the digital consumer journey and explores new approaches to AI-enabled measurement.
From insight to foresight
Shortlisted for Outstanding Contribution to Consumer Insights
How Kraft Heinz built a future-facing flavour growth strategy through a combination of innovation, foresight and consumer understanding.
Project Athena
Shortlisted for Outstanding Contribution to Consumer Insights
A study exploring the evolving definitions of success among South African women and the cultural factors shaping aspiration and achievement.