1-4 September 2026 | Valencia, Spain | Booth 33
From AI-powered insights and synthetic data to brand growth and decision-making, the industry is facing new opportunities and new challenges. At the heart of that conversation is a defining question: how do organisations combine human understanding and AI to make better decisions?
Meet us at Booth 33 and learn how Kantar is combining human understanding, AI and industry-leading innovation to help brands make better decisions. We'll be sharing fresh perspectives, practical case studies and our experts’ latest thinking, exploring how organisations can turn insights into intelligence and intelligence into growth.
Check out our sessions here:
| WEDNESDAY 2 SEPTEMBER | |
|---|---|
| 11.25–12.45Impact stage | Rewiring GrowthExplore how insight teams are moving from measurement to influence, shaping better decisions and stronger business outcomes.Chaired by Mary Kyriakidi, Kantar |
| 11.50–12.10Core stage | Dialogues within: A dialogical self-exploration of men becoming fathersA human-led study revealing how first-time fathers navigate identity, responsibility and decision-making during the transition to parenthood.Paroo Tikoo, Kantar |
| 15.00–15.15Core stage | Synthetic augmentation takes centre stage: A new chapter for insightsSee how synthetic sample boosting combines survey data and machine intelligence to deliver sharper insight for smaller cohorts.Sunando Das, UnileverJames Brooks, Kantar |
| THURSDAY 3 SEPTEMBER | |
| 09.45–10.05Emergence stage | Beyond defence: How advocacy can build markets, trust, and opportunityExplore how advocacy can move beyond defending against regulatory threats to proactively build trust, support balanced regulation, and create stronger conditions for the research and insights industry to grow.Fireside chat with Ravinder Roopra (Kantar), Rupert van Hüllen (Ipsos) and Kim Smouter (Esomar LAC) |
| 10.00–10.20Core stage | Creative consequences: The link between creative quality and brand equityDiscover what global evidence reveals about the relationship between creativity, brand equity and advertising that drives growth.Felipe Thomaz, Said Business School, University of OxfordVera Sidlova, Kantar |
| 10.10–10.30Shift stage | Architects of Intelligence: Bridging the Gap Between AI Strategy and Organisational RealityExplore why technology alone rarely transforms organisations. Instead, success depends on reengineering operating models that connect people, intelligence and workflows to decision and action.Marie Van Blaricum, GoogleKimberley Burbidge, Kantar |
| 11.35–11.55Emergence stage | How culture-led insight sprints turned mixed creative results into first-time successLearn how culture-led insight sprints help teams build sharper briefs grounded in real consumer tensions and language.Lanny Li, UnileverYeeMei Chan, Kantar |
Award-shortlisted work
We’re bursting with pride! Several Kantar projects are short-listed for the Esomar Awards, showcasing our innovation in AI, brand intelligence and consumer understanding.
From panels to agents
Shortlisted for Excellence in AI and Automation in Market Research
Developed with Google, this multi-agent system benchmarks brand performance across the digital consumer journey and explores new approaches to AI-enabled measurement.
From insight to foresight
Shortlisted for Outstanding Contribution to Consumer Insights
How Kraft Heinz built a future-facing flavour growth strategy through a combination of innovation, foresight and consumer understanding.
Project Athena
Shortlisted for Outstanding Contribution to Consumer Insights
A study exploring the evolving definitions of success among South African women and the cultural factors shaping aspiration and achievement.