Worldpanel’s unique occasion-based usage panel tracks over 3 million records globally: every snack, beverage and meal consumed in- or out-of-home, 52 weeks a year. We combine this data with insights from our purchase panels – enabling you to see the direct link between usage and shopper behaviour.
Our panels track every brand, big and small, across the entire channel landscape.
Get a 360° picture of Food & Beverages purchase decisions and consumption occasions.
Here are some examples of the data points we measure:
WHAT?
- Snacks
- Beverages
- Alcohol
- Dairy
- Food
- Fresh food
- Ready meals
- Frozen food
- Meals
WHERE?
In- and out-of-home - consumption on the go, at the place of purchase, in the workplace, at home or elsewhere.
- All retail outlets
- Ecommerce
- HORECA
- Food delivery apps
- Vending machines
- Street vendors
WHO AND WHEN?
All consumption occasions including weekend brunches, dinner parties, quick lunchtime bites or TV dinners. All have their own characteristics, and what consumers choose to eat or drink will be specifically suited to each event.
You can choose to track all target groups, or create a bespoke segmentation.
Hot topics for the Food and Beverages industry:
- In and Out-of-home consumption
- Inflation
- Sustainability