Meal delivery offers consumers the possibility of replicating the out-of-home (OOH) occasion at home, bringing the restaurant to our tables even during a pandemic. But has this been enough to account for the reduced spending on OOH occasions? How much has moved into the home? Are consumers changing their usage habits? In the COVID-19 era, keeping track of all these shifts (and resulting opportunities) is essential.
Measure out-of-home purchase and consumption
Based on a global continuous sample, we record every snack, beverage and meal bought for consumption out-of-home, whether that’s on the go, at the place of purchase, in the workplace, or elsewhere.
Get a detailed picture of purchase decisions and consumption occasions
Here are just a few examples of the data points we measure...
Embracing food tech
Identify the full “share of stomach” data for each occasion
Access your consumers’ kitchens and cupboards and see how they prepare menus, what specific ingredients they choose and why, how habits change over time, the most valuable occasions, and how products compete with each other.
Our unique usage occasion-based panel tracks over three million records: every snack, beverage and meal consumed at home, 52 weeks a year. And, thanks to our purchase panels, you can see the direct link between usage and shopper behaviour.
New report: The impact of COVID-19 on out-of-home food & drinks
Covering the UK, France, Spain, Portugal, Brazil, Mexico, China, Indonesia, Vietnam, Thailand and South Korea, the insights in this paper will help you understand how the out-of-home sector could perform over the coming months... and where the growth opportunities are.
Watch the webinar (English)
Watch the webinar (Spanish)
Contact our experts
Reach out to our team to learn more about how this market could perform over the coming months, and where the growth opportunities are.