Forrester evaluated the 11 most significant customer analytics service providers across 30 criteria to help businesses intelligently choose the right provider to drive customer impact and business growth. The research suggests customers should look for providers that:

  • Verticalise their services
  • Humanise customers with design research teams
  • Take a disciplined approach to privacy and AI ethics

Kantar’s Customer Analytics solutions help you maximise the value of each and every customer relationship by blending cutting-edge analytics and deep human understanding powered by broad technology expertise.

Get your complimentary copy

And our customers are our biggest advocates!
“Kantar’s client satisfaction is very high, and as a result so is client retention. Several client references have long-term relationships with the provider, with one noting: ‘We look at them as a thought leader. They bring the best of the best to the table.’”
Sam's club

Report Highlights:

Kantar received the highest possible scores in four of the 30-criterion evaluation, including:

  • External and Proprietary Data Sets, and Execution Roadmap
  • Customer Retention, and Emerging Analytics
analytics connections

Download your complimentary copy

Download the report

Kantar’s customer analytics solutions recognised in:



Forrester Now Tech: Customer Analytics Service Providers, Q2 2021

Forrester Tech Tide: Customer Insights Methods, Q2 2021

Forrester Now Tech: Marketing Measurement and Optimization Solutions, Q2 2021



WARC Guide to Customer Retention 2021

Greenbook GRIT

GreenBook GRIT Business & Innovation Report 2021