Kantar Brand Lift Insights
Brand Lift Insights helps brands, agencies and media companies create effective advertising by understanding how campaigns impact brand value across platforms so they can generate optimal return on media spend. Brand Lift Insights measures the effectiveness of any channel where your media is running and answers questions like:
- Which elements of the campaign are most successful?
- How does this campaign benchmark against the industry?
- How can I make optimisations in-market to improve campaign effectiveness?
Kantar Media Reach Solutions
Our Media division has been a leader in global audience measurement for over 40 years. We offer reach reporting on traditional properties such as TV, print and radio; and for clients buying media on Google, we can now offer reach on Google-owned properties. Kantar's reach offering helps clients answer the following questions:
- What was my campaign's reach and frequency on television?
- What was my campaign's reach on print and radio?
- What was my campaign's reach on Google properties?