The AI Lab is the centre of expertise for the development of AI technologies and products, embedding AI across Kantar’s portfolio and value chain and driving meaningful collaboration with partners and clients.
We are constantly exploring with our clients the frontiers of what’s possible, where we imagine new applications of AI that fundamentally transform the way you identify and prioritise actions to drive brand growth.
Kantar’s AI Lab is setup precisely to do that.
We cut through the AI hype, keeping a laser focus on solving our clients’ marketing decision challenges at scale. For decades Kantar has been at the forefront in developing AI solutions that transform marketing decision-making.
In 2025 alone, we've worked on 50+ live R&D workstreams to focus our R&D efforts on tackling the most pertinent and complex industry opportunities and challenges, related to areas such as synthetic data and AI personas, end-to-end agentic AI pipelines for creative and innovation, and real-time and robust chat-based AI assistants.
We put collaboration at the heart of everything we do, co-creating with early adopter clients, AI frontier companies like Microsoft, Creative X, Adaptive AI, Google and Meta, as well as academic institutions like MIT Horizon.