iLab is Kantar’s open innovation ecosystem. We combine our unique human understanding, AI-powered analytics, and advanced technologies to address tomorrow’s consumer needs, today.

Disruption is the new normal in the marketplace. Political, economic, and social challenges are transforming consumer attitudes and behaviours at an unprecedented pace. These complex dynamics require innovative solutions to address the ever-changing customer needs. This is iLab’s imperative. 

iLab is our collaborative innovation ecosystem, where we bring together Kantar’s global network with external partners such as academia, industry experts, clients, and start-ups to drive purposeful experimentation with one goal in mind: 

To incubate a pipeline of new disruptive solutions using the power of AI and advanced analytics to accelerate new and future growth for our clients.

We are open to conversations about:

• Co-creating new ideas

• Applications of AI and Generative AI

• Co-hosting innovation events 

• Sharing innovation stories

• And much more…

Also, check out Kantar’s AI Hub, where you can find what you need to navigate in this ever-changing world of AI and discover tools to help shape your brand future. 

Click here

iLab Innovation Challenge

Kantar, the world’s leading marketing data and analytics company, in partnership with climate tech accelerator, Subak, announced the winners of their 2023 challenge focused on closing the sustainability action gap.


Read more here

Come create the unimaginable with us. 

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