iLab is Kantar’s open innovation ecosystem. We combine our unique human understanding, AI-powered analytics, and advanced technologies to address tomorrow’s consumer needs, today.

Disruption is the new normal in the marketplace. Political, economic, and social challenges are transforming consumer attitudes and behaviours at an unprecedented pace. These complex dynamics require innovative solutions to address the ever-changing customer needs. This is iLab’s imperative. 

iLab is our collaborative innovation ecosystem, where we bring together Kantar’s global network with external partners such as academia, industry experts, clients, and start-ups to drive purposeful experimentation with one goal in mind: 

To incubate a pipeline of new disruptive solutions using the power of AI and advanced analytics to accelerate new and future growth for our clients.

We are looking for partner innovators to:

  • Join SPARK Bootcamps
  • Co-create new ideas
  • Run global idea challenges
  • Co-host innovation events 
  • Share innovation stories
  • And much more…

Here are some of our most recent innovative solutions launched globally within the last year:
Link AI for TV 
Link AI for Digital 

iLab Innovation Challenge

This challenge is focused on identifying data and technology-led solutions that marketers can use to empower people to act more sustainably on climate and environmental issues.
Leveraging data, AI, and technology, we want solutions that can help marketers with:


Find out more

Come create the unimaginable with us. 

Get in touch