This video series has been designed to foster collaboration and dialogue around Category Management. The series features conversations with leading CPG brands, such as Colgate and Mars, invested in driving growth through innovative Category Management tactics and strategy. Get an expert point of view around what works, and what best-in-class Category Management looks like.

To receive updates on the “In Conversation with...” video series, complete the form below.  

Client Conversations: Category Management
In conversation with
Watch this four-part video series to discover how the team at Colgate is evolving their approach to category management: meeting today’s COVID-19 challenges, working with their retail partners, and preparing for the future.
Gold Headphones
What does omnichannel really mean for brands and the future of the in-store shopping experience? Watch our four-part video series to see how the team at Mars Wrigley is delivering in-store solutions that support their customers, delight shoppers and build a stronger category.