Kantar’s range of syndicated research offers you deep understanding of the Indian consumer, mapping their category buying behaviour, brand choices, digital behaviour and media choices. Our reports are definitive industry standards for quality and depth of insights on category dynamics and consumer buying behaviour.
Understand the who, what, where, when and how with respect to your target consumer, to uncover meaningful insights and emerging consumer trends in your category, for scoping of the market opportunity and a suitable go-to-market plan.
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New Urban Consumer
Mobile Audience Measurement
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Understanding the lives and motivations of your target consumers is essential. We help brands and marketers to navigate the changing landscape by providing deep, precise, and quick consumer insights to pinpoint growth opportunities.