The plurality and connection of the viewing format has opened up a world of possibilities for creation, analysis and business models, placing as a central point the need for a genuine understanding of data, insights and information that are based on people's behavior.
This year's Inside Video reaches its fifth edition, tangibly presenting answers that have been long awaited by the Brazilian market. In recent years, we have closely followed the different evolutions that the medium has gone through, led by changes that society itself has faced. Viewing evolves, Kantar IBOPE Media evolves along with it.
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