Our Kantar Media division is expert in understanding the changing media landscape. This includes audience measurement – reporting all viewing on all platforms, consumer profiling and targeting with TGI and in-depth advertising intelligence. Our versatility, scale, technology and expertise enable our teams to understand audiences and support growth for our clients.

In 2023, Kantar Media will begin operating as an independent entity with its own governance structure within the Kantar Group, while the North American advertising intelligence business will rebrand as ‘Vivvix, a Kantar company’.
536 ($m) Gross revenue
15 % of total gross revenue
6 % Year-on-year growth in gross revenue

“We have the versatility, scale, technology and expertise across the world to unlock audiences and drive growth for our clients .”

Chris Allen Global Chief Financial Officer and Interim Managing Director, Kantar Media