Kantar Converser

Capture real human stories, at scale

The world isn’t short of data, but it is short of real human understanding. Consumers generate constant signals that need decoding, so you can make decision with clarity and speed based on what people actually think, feel, and live every day.

Kantar Converser cuts through the noise by connecting you directly to people, through AI-moderated, one-to-one conversations, capturing the nuance of real human stories in the moment, at scale. It uncovers authentic emotions, behaviours, and motivations, with real reach, helping you understand the why, not just the what, in people’s own words.

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Every one-to-one in-depth interview of up to 20 minutes is powered by Kantar’s unrivaled IP and decades of global qualitative expertise, posing the right questions to surface what truly matters.

The result is fast, strategic intelligence across markets and audiences to power brand growth in the AI era.

Whether exploring emerging trend, innovation concepts, uncovering moments that matters in customer journeys or optimising creative ideas, Kantar Converser gives you the clarity and confidence to make decisions.

Strategic intelligence, with depth and scale

Deep human understanding, at scale

Kantar Converser enables in-depth, one-to-one conversations with large and diverse audiences, helping you move beyond proxy signals to uncover the true why behind behaviour. It delivers authentic human insight you can confidently act on.

Powered by AI, grounded in Kantar expertise

AI-moderated conversations are expertly designed using Kantar’s proprietary frameworks and decades of qualitative expertise. This delivers faster insight without sacrificing depth, accelerating analysis and synthesis so you can keep pace with decision-making.

Greater reach, with efficiency

People take part in their own time and space, making it easier to reach more voices across markets and hard-to-reach audiences. One-to-one conversations also unlock greater honesty on sensitive topics, delivering a smarter, more cost-efficient way to achieve both richness of understanding and reach.

What sets Kantar Converser apart?

01

Understand the why, at scale

Move beyond surface-level signals with in-depth, one-to-one conversations across large, diverse audiences, delivering intelligence you can act on.

02

Unlock richer human stories

Capture emotion, context, and lived experience in people’s own words. Get nuanced, authentic human insights, bringing meaning to insights and clarity to your strategy.

03

Move faster

Get powerful qualitative insight in days, not weeks. Accelerate analysis, synthesis, and storytelling with the best combination of AI and Kantar expertise.

04

Do more with your budget

Access deep qualitative understanding affordably and bypass complexity. A smarter, more efficient way to get richness and reach.

05

Reach more people

Hear from more people more easily across markets and audience. No more scheduling friction, thanks to people responding in their own time and personal space.

06

Go deeper on sensitive topics

Unlocking insights people won’t share in groups or traditional formats, with conversations in comfortable settings encouraging honesty and reflection.

Availability

49 markets

Argentina, Australia, Azerbaijan, Belgium, Brazil, Canada, Cambodia, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Greece, Hong Kong, India, Indonesia, Iraq, Ireland, Italy, Japan, Malaysia, Mexico, Myanmar, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Romania, Saudi Arabia, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, UAE, UK, United States of America, Vietnam