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Kantar Forward explores what’s changing in brand growth and what to do about it. See how AI assistants are reshaping discovery, why creator content has outpaced traditional testing, and how marketers can act with confidence when there’s more data than ever. It featured live demos of Kantar’s newest solutions and a first look at our 2027 roadmap.
More than eight in ten people globally now use AI assistants, and those assistants are becoming gatekeepers for brands. Explore what AI says about your brand, how visible you are in AI answers, and how to find the growth space you’re not in yet.
Understand how AI is shaping perceptions of your brand and what to do about it. BrandDigital AI signals lets you see how your brand shows up in AI assistant answers: how visible it is, how it’s described and where the citations come from.
Learn moreMove at the speed of your launch. LaunchSignals turns connected signals into clear and actionable advice, helping you make the right decisions early enough to strengthen your launch.
Learn moreMove from signal and trends to innovation opportunities with great confidence. EvaluateExplorer uses digital signals to size and interrogate demand space.
Learn moreOnly 9% of marketers aren’t using creators, so creators are now a must-have, and engagement alone isn’t enough to measure them by. See how marketers can predict creative effectiveness in minutes and judge every asset, creator content included, before it runs.
Test and optimise every creative asset, including creator content, before you spend. Predict creative effectiveness in minutes, so every asset gets checked before it runs, not after it’s spent.
Learn moreMove beyond engagement metrics and unlock what actually drives brand growth for your creator marketing strategy.
Learn moreQualitative market research tells you why, but it has never scaled, and the answers often arrive too late. Discover how AI-moderated conversations bring real consumer understanding to more decisions, across markets and languages, while those decisions are still open.
Bring real consumer conversations into decision-making in real time. Kantar Live brings AI-moderated qual into the moment, while the decision is still open.
Learn moreCombines qualitative depth with survey-scale reach. Kantar Converser runs AI-moderated, one-to-one consumer conversations.
Learn moreAs AI grows, consumer understanding matters more than ever. : Get an early look at Kantar's roadmap : modelled consumer audiences you can question directly, and tools that put intelligence in the hands of the whole business, not just the insight team.
We combine real human research, synthetic data, modelling approaches, and digital twins.
Read moreabout digital twins .Learn more about Studio + KAiA.
Discover how the decisions you make across brand, innovation, media and customer experience can create sustainable growth in 2027 and beyond.
Combine reaction-time brand measurement with Intuitive Associations to better understand what assets make your brand memorable and what comes to mind when consumers think of your brand.
Learn moreUnderstand how every customer interaction shapes perception, loyalty, and business performance. By combining Kantar’s brand and behavioural expertise with Qualtrics’ experience management platform, Kantar Experience Impact by Qualtrics enables businesses to identify the experiences that matter most and turn customer insights into measurable growth.
Learn moreWant to learn more? To get in touch, please fill out the form below. We’d love to help you plan where your growth is coming from in 2027.
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