The global sports landscape is complex and rapidly changing. In a highly lucrative market which continues to see its audiences and participants grow, justifying and understanding investments in sponsorships has never received greater scrutiny.

Kantar Global SportScope gives you the trusted insights you need to understand the impact and cut through of sports teams, brands, rights holders and sports competitions.

Surveying 1,000 adults across 41 markets, we provide you with in-depth, quality and affordable data on the sports market landscape.

Our rich insights enable you to understand sports fans and how they engage with and consume sport, including:

  • Betting habits
  • Brand affinity
  • Competition interest
  • Demographic profiling
  • Fandom
  • Sponsorship awareness
  • Sport following
  • Sport participation

Find out more

With Global SportScope you benefit from:

Deep insight

Deep media insight

Extensive insight on media behaviour and usage covering key media channels tailored to each market



Quality data at excellent value


Cultural sensitivity

Market specific survey content to ensure popular sports and sponsor brands in each market are covered



Tailored packages depending on the market insight you’re looking for


Localised support

We will provide training on the data and can also offer bespoke research consultancy

Global Scale


The widest market coverage available from any insight provider > 41 markets