Sales Performance Platform

The Kantar Sales Performance Platform helps consumer goods companies throughout their commercial excellence journey by equipping them with recognised, best-in-class cloud-based solutions to manage key sales processes and deliver against key growth pillars: assortment, pricing, trade terms & promotions, channel and customer planning, retail execution field force and distributor management.

Explore our solutions below to see how you can grow revenues and increase spend efficiency, deliver a differentiated category proposition, and win at the moment of truth.

Trade Promotion Management

The Kantar Trade Promotion Management solution allows all stakeholders to identify, optimise, plan and manage the right sales levers – assortment, pricing, promotions and trade terms – through a collaborative business process to deliver best results with retail partners.

Retail Execution

The Kantar Sales Performance Platform’s Retail Execution Solution enables sales organisations to streamline their entire in-store execution process, empower their field sales to focus their efforts on high-value activities at each point of sale, drive operational efficiencies, and increase sales.

Category Management

The Kantar Category Management solution enables a closed-loop process that helps retailers and suppliers to identify growth opportunities, deliver shopper-centric category innovation, achieve higher rates of success with new products and best performance at the shelf.

Promotional Funds Optimisation

The Kantar Promotional Funds Optimisation solution provides clarity on current spend and ROI – delivering deep insights and intelligence across brands, packs, categories, channels, and customers. Revenue Growth Management and Commercial Finance teams can quickly identify poor performing investments and opportunities for growth.

Case study

See how Orkla applied Kantar’s Sales Performance Platform solutions to drive digital transformation in their organisation.

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