The current crisis has accelerated the adoption of different forms of TV content consumption, particularly streaming, making it even more imperative that trading currencies measure the totality of viewing.
Our latest report considers this ‘new normal’ and what it means for broadcasters, content owners, platforms and advertisers. How can you make the most of audience data to build and retain audiences while navigating these challenging times?
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TV & Video audience measurement
Know the actual viewing habits and behaviours of TV and video audiences, to make informed decisions.
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